Jamie Lee Curtis
Jamie Lee Curtis, a versatile figure in the entertainment industry known for her roles as an actress, activist, children’s author, and producer, found herself in an unusual insurance arrangement in 1996. As the spokesperson for L’Eggs pantyhose, a product of the parent company Sara Lee, Curtis became a valuable asset in promoting the brand. Recognizing the significance of protecting their investment, Sara Lee chose to insure Jamie Lee Curtis’s legs for $1 million through Lloyd’s of London.
This investment proved prudent, as the company had dedicated a considerable budget to print and broadcast campaigns featuring Jamie Lee Curtis. Their collaboration aimed to make pantyhose more appealing to women, and ensuring her legs ensured the continued success of their marketing efforts while safeguarding the financial interests of both Curtis and Sara Lee.
