4. Growth attack
Hacking growth is a strategy – or rather a series of systems – that many startups use to gain rapid growth and visibility. The founders of airbedandbreakfast.com used sophisticated coding to make all the listings on their website visible on CraigsList.
As a result, people searching for available rooms on CraigsList will also see those offered on airbedandbreakfast.com. The website quickly became popular. The founders have also made some rebranding, naming the website Airbnb and working with investors who want a stake in Airbnb profits.
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