’90s “Heroin Chic”
In the 1990s, the controversial “heroin chic” look emerged, defined by pale skin, dark circles, and a slender, waif-like frame. This edgy and raw aesthetic marked a significant departure from the healthy and vibrant beauty ideals of previous decades. Moreover, the models such as Kate Moss epitomized this style with their androgynous figures and grunge-inspired fashion.
The beauty standard of the ’90s celebrated a rebellious and nonconformist vibe, challenging traditional notions of glamour and perfection. “Heroin chic” embraced the unconventional and pushed boundaries in the fashion industry. Then, embodying a gritty, anti-establishment attitude that reflected broader cultural shifts during the decade.
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