Direct Communication
Despite their reserved demeanor and preference for privacy, Swedes highly prioritize straightforward communication. For this pragmatic and punctual community, being direct is efficient and appreciated. There is no need to beat around the bush—just express your thoughts clearly.
Long-winded speeches don’t sit well with Swedes. Therefore, brevity is valued by both the speaker and the listener. Excessive talking is seen as unnecessary and time-consuming in a world where time is precious.
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