Truth as a Guiding Light
In Sweden, should you leave your phone at a coffee shop or drop something on the street, rest assured that a helping hand will swiftly return it. The Swedes have your back.
Honesty and sincerity serve as the bedrock of Swedish daily life. There’s no room for pretense; interactions are characterized by authenticity. Swedish staff are even known to inform customers about lower-priced alternatives at other stores. Now, that’s a true testament to integrity!
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