On Time
Switzerland’s reputation for punctuality is deeply ingrained in its history. In 1541, when Calvinists banned the use of jewelry, Swiss goldsmiths and jewelers in Geneva turned their skills towards inventing watches. This historical innovation not only gave birth to the wristwatch but also positioned Switzerland as a leader in the global watch industry.
Today, Swiss watches are synonymous with precision and craftsmanship, ensuring that people worldwide can keep time accurately and remain punctual for important events and appointments. Switzerland’s dedication to horological excellence has played a pivotal role in shaping the way the world keeps time.
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