Say ‘Because’ for Requests

The word “because” has an almost magical effect when making requests. Studies show that people are more likely to comply with a request if you provide a reason — even if the reason is weak. For example, instead of saying, “Can I cut in line?” try, “Can I cut in line because I’m running late?”

The use of “because” gives people a rationale, making them more likely to say yes. It taps into our innate need to find logical reasons behind actions.

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