Growing JD.com
Media reports have credited Zhang Zetian with playing a pivotal role in the remarkable growth of JD.com, attributing her contributions to the company’s thriving fashion and luxury goods business site. This was exemplified in May 2015 when prestigious brands like Sephora, owned by LVMH, and luxury eyewear brand Luxottica launched their official stores on JD.com. Furthermore, JD.com established a partnership with the organizers of Milan Fashion Week, resulting in the creation of the “Italian Fashion Mall” on the platform and solidifying its presence in the high-end fashion market.
Zhang Zetian’s influence extended to the world of couture, where she established herself as a prominent figure among discerning clients. She actively participated in JD.com’s public welfare initiatives through networking events. She hosted an extravagant private party in New York, attended by luminaries such as fashion icon Iris Apfel and executives from renowned fashion and luxury brands like Tiffany & Co. Her meetings in New York raised speculation that she might assume a more significant role in JD.com’s ambitious foray into luxury e-commerce. A significant deal to acquire approximately $400 million worth of stakes in the British luxury e-commerce site Farfetch aimed to leverage JD.com’s logistical and social media prowess in tandem with Farfetch’s international prominence in the luxury e-tail sector.
